Brooklyn Mirage Club Finally Opens in East Williamsburg

To get a handle on the party’s sheer enormousness, it was best to ascend the breezy battlements of the four-story, castlelike structure. High-definition projectors beamed pink and purple images on the fortress walls. Rays of light sliced through fog like Bat signals. And a sea of tiny heads, as big as a city block, bobbed beneath palm trees and airborne KV2 Audio speakers.

This was not Las Vegas, Miami or Zrce beach in Croatia. A quick westward glance revealed the tip of the Empire State Building glowing like a cigarette cherry.

“I love this scene,” said Tengiz Iliaev, 34, who was standing on the highest turret. A native of Tbilisi, Georgia, he wore a woven duckbill hat and a heart-shape medallion. “What else do you want? A place where you can parachute?”

After a year of false starts and legal imbroglios, the contentious nightclubBrooklyn Mirage opened last Saturday as a huge, architecturally ambitious destination for deep house and techno parties.

It is the outdoor component of Avant Gardner, an 80,000-square-foot development at 140 Stewart Avenue in an industrial corridor of the East Williamsburg neighborhood, a few grubby blocks from Queens. By fall, a warehouse (now filled with sacks of cement mix and construction equipment) will be transformed into an event space. Another area will become a 5,000-square-foot club. All told, it will hold 6,000 visitors.

“People think we’re trying to open a nightclub, but that’s not economically viable,” said Simar Singh, the head of strategy, marketing and development for Cityfox Experience, the party promotion company behind Avant Gardner. Along with raves, he said, the space could host corporate bookings, fashion shows, weddings and film screenings. “I want to do ‘Big Lebowski’ and make a Facebook invite for thousands of people,” he said.

Just before Brooklyn Mirage’s opening, Mr. Singh strolled the labyrinthine premises, past droning saws, extension cords and garbage-scented wafts emanating from a nearby junkyard. He pointed to a neon sign that read: “If Not Us, Who? If Not Now, When?” “After some of the things that happened last year, I found it quite inspirational,” he said.